Our sustainability efforts
WE REALLY CARE
We use sustainable natural materials fully embracing the slow fashion concept. Our quality products are durable and can easily be moved around and re-used. The durability of the product is not dependent on the place where it was originally installed and if properly taken care of it can last for generations.
Our business differs from the main-stream sound absorbing industry as it does not use single-use plastic, instead we use natural, sustainable and recyclable wool. In some cases we are also able to re-use excess material from the production process that would otherwise go to waste, as in the Earth Matters textile collection.
WE USE CAREFULLY
OUR NATURAL RESOURCES
The materials in our products are non-toxic and non-allergenic (under normal circumstances). They are made of natural ingredients, with wool as a top layer. We source our wool locally from ÍSTEX, the biggest and most well-known manufacturer of Icelandic wool, nowadays about 80% farmer-owned. The wool received the “standard 100” OEKO-TEX certification, which means that it is harmless in human ecological terms. Wool is an all-natural, renewable fibre, grown on sheep. It is a planet-friendly fibre for many reasons, such as its impact on the natural carbon cycle, its long lifespan, its recyclability and last but not least, its biodegradability. Our mindful use of resources includes water usage -less than 1 litre per square meter- and local wool sourcing -in a 15km range- for our textile production, which is powered with renewable energy from geothermal and hydroelectric power plants.
WE SUPPORT OUR EARTH CELEBRATING
ITS BEAUTY AND OPTIMIZING ITS RESOURCES
In 2019 we started a “Zero Waste” project to limit waste. After focusing on the quantity of waste material running off our machinery, leftovers and waste became an inspiration. The following creative process lead to the birth of a new textile line. A line with a unique pattern full of references to natural colours, textures and organic forms. Having full respect for the Earth, being inspired and fascinated by Icelandic nature This new range of textiles was called Earth Matters, both referring to the importance of caring for our Earth and the actual matters of the Earth which are represented in the textiles.