Stockholm Design Week 2012 | Netagerðin


This year, the young Icelandic designers group of Netagerðin work&shop is participating for the first time in the Stockholm Furniture Fair.

This year, the young Icelandic designers group of Netagerðin work&shop is participating for the first time in the Stockholm Furniture Fair.

Netagerðin offers so much to see and marvel at!

Netagerðin work&shop is a group of three design firms, (BBolla, Stáss, Volki) and the independent music label KIMI Records.

The designers come from different design fields such as architecture, textile design, graphic design and upholstery.

Their designs are vibrant, exciting, colorful and fabulous and their product lines feature items made of Icelandic wool, metal and wood, designed for the modern home.
All of Netagerðin’s products are made in Iceland.


Bbolla stands for Bryndís Bolladóttir’s design.
The textile designer and artist finds inspiration in architecture, design and art which is reflected by her interaction between functional and visual installations. Playfulness is a key element and comes to life in different set-ups and through different functions of the same idea.
Bryndís uses Icelandic material in her work which is also inspirational to her approach of design. The award winningdesigner has exhibited and sold her designs to several private homes and public places in Iceland, the United Kingdom, the Netherlands and Denmark.

She is currently collaborating with the Danish design company Normann Copenhagen with parts of her fabulous kULA collection, which consists of woolen balls in different sizes and colors.

Established in 2008, Icelandic design label Stáss is the brainchild of architects Árný Þórarinsdóttir and Helga Guðrún Vilmundardóttir.
Stáss products have a strong conceptual reference to traditional Icelandic folklore. The production collection differs from jewelry to home decorations.
At present there are two beautiful jewelry collections available: the Heritage collection is made of acrylic glass, Hlutur is made of Icelandic aluminum Their design is partly inspired by old Scandinavian embroidery patterns. The home decorations department is a growing part of the Stáss products. They include a table, shelves, christmas decorations, pillows etc.


Volki is owned by Elísabet Jónsdóttir, a graphic designer, and Olga Hrafnsdóttir, an upholsterer.
The design duo has been working together since 2007 on various projects from artwork to projects connected to recycling.
In 2010, their passion for Icelandic wool led to their first line of amazing wool textiles where graphic patterns and bright colors play a pivotal role.

In 2011-2012 Elísabet and Olga continued to expand their line of home accessories and their design now includes a coat hanger from powder coated steel, plates and candle holders made of porcelain as well as vases, floor mats and poufs made of Icelandic wool and a line of items made of recycled goods.
Volki continues to focus on Icelandic materials and Icelandic production, inspired by Reykjavík, its colorful houses, culture and people.


The concept of Netagerðin work&shop is quite interesting and clever.


Netagerðin’s members teamed up for the first time for a show called 10+ which was part of the Design March in 2011.

Then, Bryndís Bolladóttir learned that SIM (The association of Icelandic visual artists ) was to open up new studio spaces in the old net production building in Mýrargata and she seized the opportunity to realize her idea of creating a culture house combining design, art, good food and music together all at the same place.
This was the birth of Netagerðin.

The vision of designers is to create a melting pot, putting together people of different backgrounds which can therefore strengthen and inspire each other.
“The idea of sharing and working with good people is so much more enjoyable than being alone”, says Bryndís Bolladóttir, “we hope that people feel that vibe when they come and meet us at Netagerðin.”

Netagerðin is located by Reykjavik’s harbor where the designers have their “work&shop”.
The building used to be the home for a net production, “Netagerðin” in Iceland, thus the name.


Also, the word itself refers to the act of spinning a web which fits well to the designers’ vision for their work creating a net-work of ideas, art and design creations.


In fact, the Netagerðin building is a vibrant mix of culture house and design ateliers since the place also accommodates KIMI Records and a restaurant.


Feb 8, 2012 Icelandic Design / Product Design

written by Sari